Tuesday, May 8, 2012
assignment #20 research and insperation
Tuesday, April 24, 2012
stationary package
stationary package- the printed pieces that a company utilizes for communication purposes
-when establishng a buissness it is very important that all communications are well coordinated and that the messgae of the organiztion is presented consistently
-includes business card, letterhead, and envelope
Buisness card-
an essential part of a stationary design. when you hand someone your business card, they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company, its mission , its culture, and its goals.
-includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address
must be 2x 3.5 in
margin .25" to .125"
LetterHead-
a printed piece of paper used to send letters. memos, etc.
includes: logo, company name, company address, phone number, fax number, web address
Design tips: must be 8.5"x 11" must be vertical must leave room to write. margins .25"
Envelope- packaging the contains the letter form when being mailed
standard #10 envelope
includes: logo, company name, and address
Design tips: 9.5" width x 4.125" height. must leave room for stamp in top right corner. .25" in margin
-when establishng a buissness it is very important that all communications are well coordinated and that the messgae of the organiztion is presented consistently
-includes business card, letterhead, and envelope
Buisness card-
an essential part of a stationary design. when you hand someone your business card, they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company, its mission , its culture, and its goals.
-includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address
must be 2x 3.5 in
margin .25" to .125"
LetterHead-
a printed piece of paper used to send letters. memos, etc.
includes: logo, company name, company address, phone number, fax number, web address
Design tips: must be 8.5"x 11" must be vertical must leave room to write. margins .25"
Envelope- packaging the contains the letter form when being mailed
standard #10 envelope
includes: logo, company name, and address
Design tips: 9.5" width x 4.125" height. must leave room for stamp in top right corner. .25" in margin
Thursday, April 19, 2012
Friday, April 13, 2012
assignment 17
i like the way this company made their logo about the landscaping company
Thursday, April 12, 2012
logotype
logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo
5 principles of logo design:
-simple:makes a logo easily recognizable
-memorable: should be memorable by making it simple
-timeless: will it be effective in 10,20, years?
-versatile: needs to look good in all types of media
-appropriate: must be appropriate for your intended audience
4 color process vs spot color
4 color process: techniique for printing in full color. can make any color with these 4 colors (CMYK)
spot color: method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. Pantone Matching System use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)
combination mark- graphics with both text and a symbol
iconic - compelling yet uncompleted images. less direct, and doesn't use text
wordmark/lettermark- just utelizes the company name or initials
5 principles of logo design:
-simple:makes a logo easily recognizable
-memorable: should be memorable by making it simple
-timeless: will it be effective in 10,20, years?
-versatile: needs to look good in all types of media
-appropriate: must be appropriate for your intended audience
4 color process vs spot color
4 color process: techniique for printing in full color. can make any color with these 4 colors (CMYK)
spot color: method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. Pantone Matching System use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)
combination mark- graphics with both text and a symbol
iconic - compelling yet uncompleted images. less direct, and doesn't use text
wordmark/lettermark- just utelizes the company name or initials
Wednesday, March 14, 2012
"Photography | 1839 - 1960s AD"
Until the 1880s, how were news stories illustrated?
What is a camera obscura?
It means dark chamber. It was known to scholars and philosophers as a way to observe light.Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used it for the safe observation of solar eclipses and the phases of the moon.From where did the photographic camera develop?
From the portable box
Who first used the term "photography"? Where was is derived from?
Sir John Hershel,who derived it from the greek word for light and writing.Post an the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce in the summer of 1827.Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?Louis Daguerre Niepce partner.Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Tabolt,the subject was exposed onto light sensitive paper,producing a paper negative.Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox in 1871.
Who is George Eastman? What company did he establish?
He is remembered for making photography accessible to all.And he invented the kodak camera.Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He used gelatin as a base,added a very thin celluloid back and coated it with the emulsion.What is Edwin Land best known for? What company did he establish? He established the Eastman Kodak Company. He is best known for patenting polarized light filters.Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
It took 60 second to produce a single photo.
What was Eadweard Muybridge known for?
He was anEnglish Photographer who was best known for his work using multiple cameras to capture a motion .Post a photo of the Zoopraxiscope.
Post a photo of Muybridge's horse in motion.How did Muybridge settle the debate and photograph a horse in motion?
In 1880s, the development of the motion picture camera allowed this?
Post a photo of a motion picture projector.
What is a motion picture projector?
In 1880s, the development of the motion picture camera allowed this?
Post a photo of a motion picture projector.
What is a motion picture projector?
"The Linotype Machine | 1886 AD"
Who is credited with the invention of the typewriter?
Christopher Sholes
What is a "stenographer"?
Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?
After the typewriter began production, why did Clephane pursue another machine?
Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler
What is meant by "typesetting"?
One that would bridge the gap between the typewriter and the printing machine.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
He pursued the machine form one that would bridge the gap between the typewriter and the printing page.Allowed type to be set manually rather than by hand.It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters.
How did this machine change the newspaper industry?
Changed Radically making it possible for a small number of operators to set type for more pages on daily basis.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It had no shift keys,it had the same alphabet written twice.Black keys were the lowercase letters,white keys were uppercase letters,and the blue keys were for punctuation digits,and other letters. Post an example of a Linotype slug.
What is a slug?the assembled line of a type is then cased as a single piece.
Post an example of a person operating a Linotype Machine.
Why is the Linotype Machine the greatest advanced in printing since movable type?It was award a price in Paris witch then they started making more and more machines around the world.It was very popular and popular that every person started using them.
"The Roman Alphabet | 7th century B
What was the basis of the Roman uppercase alphabet?
What were the purposes of the formal and informal styles of lettering?
Why is the Roman alphabet the most widely used and what contributions did it make?
From where did serifs originate?
When and where did lowercase, or minuscule, letters develop?
What is a ligature and why were they utilized?
Post an example of the Roman alphabet in visual form.
"The Greek Alphabet | 800 BC"
How did Greeks come in contact with the Phoenicians?
How was the Greek adaptation of the alphabet different from its predecessor?
Why is the Greek alphabet considered to be the world's first true alphabet?
Name several similarities and differences between the Greek and modern English alphabets?
Post an example of the Greek alphabet in visual form.
Monday, March 5, 2012
assignment 15
brainstorm: use "if" poem.
Wednesday, February 29, 2012
Phonetic Alphabet
The Phoenician alphabet is based on what principle?
one sign represents one sound
Describe the shape of the letters and what tool created them? straight and had many angles
What two reasons made the Phoenician alphabet so successful? It was simple to learn/read. Merchants used it often therefore spreading it around.
What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?
It took away the social classes
"The Greek Alphabet | 800 BC"
How did Greeks come in contact with the Phoenicians?
Phoenicians traveled to greece often and made trades with the people there.
How was the Greek adaptation of the alphabet different from its predecessor?It wasn't the exact same as the Phonetician Alphabet, it had more letters and had vowels.
Why is the Greek alphabet considered to be the world's first true alphabet?
-I don't know it's not in the podcast.
Name several similarities and differences between the Greek and modern English alphabets? Post an example of the Greek alphabet in visual form.
"The Roman Alphabet | 7th century BC"
What was the basis of the Roman uppercase alphabet?
The Greek alphabet
What were the purposes of the formal and informal styles of lettering?
Formal was for important manuscripts and informal was more a way of jotting things down
Why is the Roman alphabet the most widely used and what contributions did it make?
it added serifs and the base line
From where did serifs originate?
rome, when little notches were added to letters to prevent the chisel from slipping
When and where did lowercase, or minuscule, letters develop?
-not in podcast
What is a ligature and why were they utilized?
one sign represents one sound
Describe the shape of the letters and what tool created them? straight and had many angles
What two reasons made the Phoenician alphabet so successful? It was simple to learn/read. Merchants used it often therefore spreading it around.
What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?
It took away the social classes
"The Greek Alphabet | 800 BC"
How did Greeks come in contact with the Phoenicians?
Phoenicians traveled to greece often and made trades with the people there.
How was the Greek adaptation of the alphabet different from its predecessor?It wasn't the exact same as the Phonetician Alphabet, it had more letters and had vowels.
Why is the Greek alphabet considered to be the world's first true alphabet?
-I don't know it's not in the podcast.
Name several similarities and differences between the Greek and modern English alphabets? Post an example of the Greek alphabet in visual form.
"The Roman Alphabet | 7th century BC"
What was the basis of the Roman uppercase alphabet?
The Greek alphabet
What were the purposes of the formal and informal styles of lettering?
Formal was for important manuscripts and informal was more a way of jotting things down
Why is the Roman alphabet the most widely used and what contributions did it make?
it added serifs and the base line
From where did serifs originate?
rome, when little notches were added to letters to prevent the chisel from slipping
When and where did lowercase, or minuscule, letters develop?
-not in podcast
What is a ligature and why were they utilized?
Thursday, February 23, 2012
Hieroglyphics and the Egyptians | 3,000 BC
In the sixth century BC, what three civilizations invaded Egypt?Persians, Greeks and Romans.
Post an example of the inside wall(s) of an Ancient Egyptian temple.
What was discovered on the inside of the temples?
Hieroglyphics.
Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
Cuneiform.
What is the difference between logographic and alphabetic elements?Logograms are visual symbols to represent objects.
Alphabetic came later to document writing.
The term Hieroglyphic derived from what two Greek words?
Sacred engravings.
What is a scribe?
Who else was trained to read and write? Why?
Students and Military personnel.
Post an example of hieroglyphics on papyrus.
What is papyrus and how was it made?
Substrate made from reeds. Wet reeds are placed, flattened and dried. Rubbed with flat stones until smooth.
What is a substrate?
Natural stone/surface.
What were the Books of the Dead?
Instructions on how to reach the afterlife.
How did Ancient Egyptian hieroglyphics become a forgotten language?
The Greeks and Romans overtook Egypt and after a while, few egyptians could actually read the hieroglyphics.
Post an example of the Rosetta Stone.
A slab with three different languages.
What three languages are included on the stone?
Egyptian, Demotic, and Greek.
Why couldn't the text on the Stone be deciphered?
The texts are not completely complete.
Who finally deciphered the text? What was his breakthrough?
Jean Francois Champollion. He was able to decipher the text.
Why does the interpretation of the Rosetta Stone have such significance?
We now know about the ancient egyptians.
Cuneiform and the Sumerians | 3,000 BC
They are the beginning of our recorded history. They created vases and bowls.
Why is the region of Sumer considered the Cradle of Civilization?
The land is very fertile and the first written language was developed there.
What could the Sumerians practice year round because of the regions climate?
Their agriculture.
Why was Cuneiform created?It was formed because they needed a way to keep track all business transactions.
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
Clay. They would first wet the clay, form it into a flat surface, and use a wedge made of reeds to make impressions into the surface. Then they would dry.
What did Cuneiform begin as a series of?
Pictographs.
Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
A wedge shaped language.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
They became sophisticated.
What is a pictograph?
An ideogram that conveys a meaning.
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
The language helped make more simple and also created the business records allowing the civilization to prosper.
Why is the region of Sumer considered the Cradle of Civilization?
The land is very fertile and the first written language was developed there.
What could the Sumerians practice year round because of the regions climate?
Their agriculture.
Why was Cuneiform created?It was formed because they needed a way to keep track all business transactions.
What medium was used to "write" Cuneiform? Explain the process of preparing and writing on this surface?
Clay. They would first wet the clay, form it into a flat surface, and use a wedge made of reeds to make impressions into the surface. Then they would dry.
What did Cuneiform begin as a series of?
Pictographs.
Post an example of evolved Cuneiform (wedge-shaped).
After it evolved over time, what shape did the characters of Cuneiform evolve into?
A wedge shaped language.
After the Akkadians conquered, what happened to the Sumerian culture and written language?
They became sophisticated.
What is a pictograph?
An ideogram that conveys a meaning.
Why did the creation of Cuneiform allow the Sumerians to become a sophisticated culture?
The language helped make more simple and also created the business records allowing the civilization to prosper.
Wednesday, February 15, 2012
assignment 14
research-
brainstorm- camera on focal point, person taking picture in the cottom right corner, title centered at top,
additional information at bottom.
insperation- this inspires me for my design because i want to emphasis a camera in my design.
brainstorm- camera on focal point, person taking picture in the cottom right corner, title centered at top,
additional information at bottom.
Tuesday, February 14, 2012
visual orginazation
-not directing the audience through a design is misdirecting them!
eye movement- eye moves top to bottom and left to right
- controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye
- eye tends t gravitate towards areas of complexity first. in pictures of people, the eye is always attracted to the face and particularly the eye
- light areas of a composition will attract the eye, especially when adjacent to a dark area
-diagnal lines or edges will guide eye movement
optical center- the spot where the human eye tends to enter the page. optical center is lightly above the center and to the left.
- it takes a compelling element to pull your eyes away from the spot
Z pattern- our visual pattern makes a sweep of the page, generally in the shape of a "Z"
-effective page design maps a viewers route through the information. the designers objective is to leaf the viewers eye to the important elements or information
Fonts-
use no more than 2 fonts on a page.
make sure that they complement each other
avoid all uppercase letter unless its necessary
choose the right font
dont over use fancy or complicated fonts
visual hierarchy- establish focal points based on their importance to the mesage being communicated..
-a crucial part of the design process is tp establish an order of elements
-what do i want my viewer to look at first?
the grid-
-way of organizing content of a page, using any combination of margins, guidelines, rows, columns
-instituted by modernism
-can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
-a grid consists of a distinct set of alignment based relationships that act as guide for distributing elements across a format.
-every disign is different therefore that disign will require a different grid structure.
eye movement- eye moves top to bottom and left to right
- controlling eye movement within a composition is a matter of directing the natural scanning tendency of the viewers eye
- eye tends t gravitate towards areas of complexity first. in pictures of people, the eye is always attracted to the face and particularly the eye
- light areas of a composition will attract the eye, especially when adjacent to a dark area
-diagnal lines or edges will guide eye movement
optical center- the spot where the human eye tends to enter the page. optical center is lightly above the center and to the left.
- it takes a compelling element to pull your eyes away from the spot
Z pattern- our visual pattern makes a sweep of the page, generally in the shape of a "Z"
-effective page design maps a viewers route through the information. the designers objective is to leaf the viewers eye to the important elements or information
Fonts-
use no more than 2 fonts on a page.
make sure that they complement each other
avoid all uppercase letter unless its necessary
choose the right font
dont over use fancy or complicated fonts
visual hierarchy- establish focal points based on their importance to the mesage being communicated..
-a crucial part of the design process is tp establish an order of elements
-what do i want my viewer to look at first?
the grid-
-way of organizing content of a page, using any combination of margins, guidelines, rows, columns
-instituted by modernism
-can assist the audience by breaking info into manageable chunks and establishing relationships between text and images
-a grid consists of a distinct set of alignment based relationships that act as guide for distributing elements across a format.
-every disign is different therefore that disign will require a different grid structure.
Monday, February 13, 2012
cave paintings 35,000 years ago
What are cave paintings?
- colorful representations found on the inside of caves
Name several common themes found in cave paintings?
-large animals,tracings of human hands
How were these paintings created (tools, pigments)?
-water,plant juice , animal blood, soil charchol
What is the most famous cave painting site? When was it discovered and by whom?
-Lascaux france 1940, 4 teenage boys found it accidentallyPost an example of cave painting(s) from this cave.
Why did this cave have to be closed? What was done to satisfy public curiosity?
-paintings ere being damaged by carbon monoxide they made lascaux 2
Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
-red clay
Who discovered this site? How old are the paintings confirmed to be?
-Marceline Sanz De Sautuola, 19,000 years old
What is the oldest known cave painting site? When was it discovered and by whom?
-Chauvet-point Arc, eliette Brunell Deschamps, Christian Hillaire, Jean_Marie ChauvetPost an example of cave painting(s) from this cave.
What was different about the painting techniques at this site?
-walls were scraped free of debris to make the walls smoother
What is "speleology"?
-
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
-teach to hunt
-recount a event that already happened
-if it was on the walls it might come true
- colorful representations found on the inside of caves
Name several common themes found in cave paintings?
-large animals,tracings of human hands
How were these paintings created (tools, pigments)?
-water,plant juice , animal blood, soil charchol
What is the most famous cave painting site? When was it discovered and by whom?
-Lascaux france 1940, 4 teenage boys found it accidentallyPost an example of cave painting(s) from this cave.
Why did this cave have to be closed? What was done to satisfy public curiosity?
-paintings ere being damaged by carbon monoxide they made lascaux 2
Post an example of cave painting(s) from Altamira cave.
In Altamira cave, why do most of the paintings have a red hue?
-red clay
Who discovered this site? How old are the paintings confirmed to be?
-Marceline Sanz De Sautuola, 19,000 years old
What is the oldest known cave painting site? When was it discovered and by whom?
-Chauvet-point Arc, eliette Brunell Deschamps, Christian Hillaire, Jean_Marie ChauvetPost an example of cave painting(s) from this cave.
What was different about the painting techniques at this site?
-walls were scraped free of debris to make the walls smoother
What is "speleology"?
-
What three reasons do archeologists and historians believe prehistoric man created cave paintings?
-teach to hunt
-recount a event that already happened
-if it was on the walls it might come true
Tuesday, January 31, 2012
assignment 13
research: Wikipedia- Exquisite corpse, also known as exquisite cadaver (from the original French term cadavre exquis) or rotating corpse, is a method by which a collection of words or images is collectively assembled. Each collaborator adds to a composition in sequence, either by following a rule (e.g. "The adjective noun adverb verb the adjective noun") or by being allowed to see the end of what the previous person contributed.
-1920's
-Surrealism
brainstorm: exotic, animal like, photoshop
i thought this picture was interesting, and i like the two different worlds on the opposite sides of the tree.
-1920's
-Surrealism
surrealism==>
i thought this picture was interesting, and i like the two different worlds on the opposite sides of the tree.
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