#19 research and insperation

 research- colors: use warm colors

Insperation-

stationary package

stationary package- the printed pieces that a company utilizes for communication purposes
-when establishng a buissness it is very important that all communications are well coordinated and that the messgae of the organiztion  is presented consistently
-includes business card, letterhead, and envelope


Buisness card-
an essential part of a stationary design. when you hand someone your business card, they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company, its mission , its culture, and its goals.

-includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address

must be 2x 3.5 in
margin .25" to .125"

LetterHead- 
a printed piece of paper used to send letters. memos, etc.

includes: logo, company name, company address, phone number, fax number, web address

Design tips: must be 8.5"x 11" must be vertical must leave room to write. margins .25"


Envelope- packaging the contains the letter form when being mailed

standard #10 envelope

includes: logo, company name, and address

Design tips: 9.5" width x 4.125" height. must leave room for stamp in top right corner. .25" in margin

#18 research and insperation

  

 

insperation- i like these 2 wordmarks because they say the name of the store while using a design to help tell what its about.

assignment 17

insperation-
i like the way this company made their logo about the landscaping company

logotype

logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo


5 principles of logo design:
-simple:makes a logo easily recognizable

-memorable: should be memorable by making it simple

-timeless: will it be effective in 10,20, years?

-versatile: needs to look good in all types of media

-appropriate: must be appropriate for your intended audience

 4 color process vs spot color
4 color process: techniique for printing in full color. can make any color with these 4 colors (CMYK)

spot color: method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.  Pantone Matching System use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)


 combination mark- graphics with both text and a symbol

iconic - compelling yet uncompleted images. less direct, and doesn't use text


wordmark/lettermark- just utelizes the company name or initials