assignment 17

insperation-
i like the way this company made their logo about the landscaping company

logotype

logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo


5 principles of logo design:
-simple:makes a logo easily recognizable

-memorable: should be memorable by making it simple

-timeless: will it be effective in 10,20, years?

-versatile: needs to look good in all types of media

-appropriate: must be appropriate for your intended audience

 4 color process vs spot color
4 color process: techniique for printing in full color. can make any color with these 4 colors (CMYK)

spot color: method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.  Pantone Matching System use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)


 combination mark- graphics with both text and a symbol

iconic - compelling yet uncompleted images. less direct, and doesn't use text


wordmark/lettermark- just utelizes the company name or initials

"Photography | 1839 - 1960s AD"

Until the 1880s, how were news stories illustrated?

What is a camera obscura?
It means dark chamber. It was known to scholars and philosophers as a way to observe light.Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
They used it for the safe observation of solar eclipses and the phases of the moon.From where did the photographic camera develop?
From the portable box
Who first used the term "photography"? Where was is derived from?
Sir John Hershel,who derived it from the greek word for light and writing.Post an the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce in the summer of 1827.Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? What are the advantages and disadvantages of the process?Louis Daguerre Niepce partner.Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Tabolt,the subject was exposed onto light sensitive paper,producing a paper negative.Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Frederick Scott Archer Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox in 1871.
Who is George Eastman? What company did he establish?
He is remembered for making photography accessible to all.And he invented the kodak camera.Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
He used gelatin as a base,added a very thin celluloid back and coated it with the emulsion.What is Edwin Land best known for? What company did he establish?                                                                He established the Eastman Kodak Company. He is best known for patenting polarized light filters.Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?      
It took 60 second to produce a single photo.
What was Eadweard Muybridge known for?
He was anEnglish Photographer who was best known for his work using multiple cameras to capture a motion .Post a photo of the Zoopraxiscope.

What is the Zoopraxiscope?           

 Post a photo of Muybridge's horse in motion.How did Muybridge settle the debate and photograph a horse in motion?   
In 1880s, the development of the motion picture camera allowed this?
Post a photo of a motion picture projector.
What is a motion picture projector?

"The Linotype Machine | 1886 AD"

Who is credited with the invention of the typewriter? 
Christopher Sholes

What is a "stenographer"?
Post an example of Shole's typewriter.
Why did Sholes send a prototype of his typewriter to Clephane?

After the typewriter began production, why did Clephane pursue another machine?

Who spent a year redesigning Clephane's typesetting machine?
Mergenthaler
What is meant by "typesetting"?
One that would bridge the gap between the typewriter and the printing machine.Post an example of Linotype Machine.
How does the Linotype Machine differ from the typewriter?
He pursued the machine form one that would bridge the gap between the typewriter and the printing page.Allowed type to be set manually rather than by hand.It produced a solid line of type by casting hot lead into a series of molds that corresponded to individual letters.
How did this machine change the newspaper industry?
Changed Radically making it possible for a small number of operators to set type for more pages on daily basis.Post an example of a Linotype keyboard.
How did the keyboard of the Linotype Machine differ from keyboards that we use today?
It had no shift keys,it had the same alphabet written twice.Black keys were the lowercase letters,white keys were uppercase letters,and the blue keys were for punctuation digits,and other letters.                                Post an example of a Linotype slug.

What is a slug?the assembled line of a type is then cased as a single piece.
Post an example of a person operating a Linotype Machine.
 


Why is the Linotype Machine the greatest advanced in printing since movable type?It was award a price in Paris witch then they started making more and more machines around the world.It was very popular and popular that every person started using them.

"The Roman Alphabet | 7th century B

What was the basis of the Roman uppercase alphabet?
What were the purposes of the formal and informal styles of lettering?

Why is the Roman alphabet the most widely used and what contributions did it make?

From where did serifs originate?

When and where did lowercase, or minuscule, letters develop?

What is a ligature and why were they utilized?
Post an example of the Roman alphabet in visual form.

"The Greek Alphabet | 800 BC"

How did Greeks come in contact with the Phoenicians?

How was the Greek adaptation of the alphabet different from its predecessor?

Why is the Greek alphabet considered to be the world's first true alphabet?

Name several similarities and differences between the Greek and modern English alphabets?
Post an example of the Greek alphabet in visual form.

assignment 15

inspiration: i really like this piece because i like show the artist did there initial cap

brainstorm: use "if" poem.