assignment #20 research and insperation

Frank Shepard Fairey (born February 15, 1970) is an American contemporary graphic designer, and illustrator. he designed the Barak Obama "Hope" campaign and many other designs.

color psychology

#19 research and insperation

 research- colors: use warm colors

Insperation-

stationary package

stationary package- the printed pieces that a company utilizes for communication purposes
-when establishng a buissness it is very important that all communications are well coordinated and that the messgae of the organiztion  is presented consistently
-includes business card, letterhead, and envelope


Buisness card-
an essential part of a stationary design. when you hand someone your business card, they will form an immediate opinion about your company. your business card does more then tell people how to find you: it says something about your company, its mission , its culture, and its goals.

-includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address

must be 2x 3.5 in
margin .25" to .125"

LetterHead- 
a printed piece of paper used to send letters. memos, etc.

includes: logo, company name, company address, phone number, fax number, web address

Design tips: must be 8.5"x 11" must be vertical must leave room to write. margins .25"


Envelope- packaging the contains the letter form when being mailed

standard #10 envelope

includes: logo, company name, and address

Design tips: 9.5" width x 4.125" height. must leave room for stamp in top right corner. .25" in margin

#18 research and insperation

  

 

insperation- i like these 2 wordmarks because they say the name of the store while using a design to help tell what its about.

assignment 17

insperation-
i like the way this company made their logo about the landscaping company

logotype

logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo


5 principles of logo design:
-simple:makes a logo easily recognizable

-memorable: should be memorable by making it simple

-timeless: will it be effective in 10,20, years?

-versatile: needs to look good in all types of media

-appropriate: must be appropriate for your intended audience

 4 color process vs spot color
4 color process: techniique for printing in full color. can make any color with these 4 colors (CMYK)

spot color: method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors.  Pantone Matching System use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)


 combination mark- graphics with both text and a symbol

iconic - compelling yet uncompleted images. less direct, and doesn't use text


wordmark/lettermark- just utelizes the company name or initials