podcast #4 typography

Define typography?
-the art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
-greek words "typos"-form, "graphy" -writing
What does typography involve?
-selection of appropriate fonts
What is a typeface?
-distinctive deigns of visual symbols that are used to create a printed image
What is another term for typeface?
-fonts
What is a character?
-symbol that makes up a type face
What is type style?
-modifications in a typeface that create design variety while maintaining the visual style of a typeface
What does type style "create" within a design?
- variety
What is the waist line and what does it indicate?
-imaginary line drawn in the middle of the characters
What is a base line and what does it indicate?
-imaginary line drawn at the bottom of the characters
What is an ascender?
-the oart of the character that extends above the waist line
What is a descender?
-part of the character that extends below the baseline
Describe a serif?
-smaller line used to finish ff a main stroke of a letter usually at the to[ and bottom of a character
How can the size of the typeface be identified?
-point size
What is a point?
-verticle measurement used to identify the size of a typeface.
How many points are in an inch?
-72
What is a pica and how many are in an inch?
-unit of measure used for designing newspaper, 6
How many points are in a pica?
-12
What is body type and where can it be found?
-points from 4pt to 12pt and where there is a lot of text
What is the key to selecting appropriate typefaces to be used as body type?
-depends on how much is written
What is display type and how is it used?
above12 pt and to draw attention
What is reverse type and when would it be used?
-white type on a slid black background.
What is a typeface classification?
-basic system for classifying typfaces
When was Blackletter invented and how was it used?
-1400's used with invention of the printing press
Describer the characteristics of a Blackletter typeface?
-highly ornamental, elaborate thick to thin strokes
When was Old Style invneted and what was is based on?
-ancheint roman inscriptions 15th-16th century
Describe the characteristics of an Old Style typeface?
-wedge shape
When were formal scripts developed?
-17th-18th century
When were casual scripts developed?
-20th century
Describe the characteristics of a Script typeface?
-resembles hand writing
When was Modern typefaces developed and why?
-late 18th century as a break from traditional typography
Describe the characteristics of a Modern typeface?
-sharp contrast between thick and this strokes
How early can Sans Serif typefaces be found? What happened?
-5th century. they became obsolete
When did they become popular?
-1920's
What does "sans serif" mean?
-without serifs
Describe the characteristics of a Sans Serif typeface?
-decorative purposes
When was Slab Serif developed and why?
-19th century decorative purposes
Describe the characteristics of a Slab Serif typeface?
uniform line weight and thicker square serifs
Describe Decorative typefaces?
- have a theme in mind
Why were they developed?
-to incorporate pictures
What are they best used for?
-larger points