Define principles of design?
-concepts used to arrange the structural elements of a composition
What do the principles of design affect?
-the expressive content
What is the principle of repetition?
-repeating some aspect in the design
Describe ways that the principle of repetition helps the composition/audience?
-helps viewer navigate through the piece
What are ways that you can incorporate repetition into your designs?
-
What should you avoid when working with repetition?
-repeating to much
What is the principle of proportion/scale?
-relative size in a design
What is the most universal standard of measure when judging size?
-human body
How can the principle of proportion/scale be used as an attention getter?
-unusual scale
What is the principle of balance?
-distribution of heavy and light
Which kinds of elements/shapes visually weigh heavier/greater?
-large irregular.
What is another name for symmetrical balance?
-formal balance
Define symmetrical balance?
-weight is evenly distributed
What is another name for asymmetrical balance?
-informal balance
Define asymmetrical balance?
-weight is not evenly distributed
What is the principle of emphasis?
-stressing of a particular thing and focus on it
What happens to a design that has no focus?
-nothing stands out
What is a focal point and how is it created?
-area where eye tends to go first, made by making one element dominant while all others are subordinate
How many components of a composition can be a focal point?
-1
What ways can emphasis be created in a design?
-contrasting primary element with its subordinate
What is the principle of unity?
-feeling that all the elements belong together
What three ways can unity be obtained?
1.put objects close to each other
2.make things similar
3.direct vision by a line that travels around the composition
What is the principle of variety?
-diversity in a work of art
What ways can a designer add variety to a design?
-textures, colors, shapes and alter contrast.
Why is it important to find the right balance between unity and variety?
-so it doesn't look boring or chaotic
What is figure?
-form silhouette or shape
What is another name for figure?
-positive space
What is ground?
-surrounding area around a figure
What is another name for ground?
-negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
-its background
Why must a designer consider the composition as a whole?
-image will look partially designed without it.
What is the principle of rhythm?
-organized movement in space and time
How is rhythm achieved?
-orderly repetition of any element
What three ways can rhythm occur in a design?
1.intervals between the elements are same size and shape
2.organic sense of movement
3.sequence of shapes
How does rhythm help a composition/design?
-helps deliver a message through the viewers eye movement
What is the principle of contrast?
-occurs when two related elements are different
How can contrast help a design?
-helps draw the viewer into the piece and guide their eye through it
What is wrong with having too much or too little contrast in a design?
-it becomes boring or confusing
What is the key to working with contrast?
-make sure the differences are obvious
What are some common ways of creating contrast?
-creating differences in size value type color shape texture movement etc
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